Your Travel Nation
The team of YTN approached me with a wish to re-design their logo so it can represent their core values:
environmentally responsible tourism and personalized tours.
This was achieved by creating a personalized story wrapped around the symbol of environmental responsibility – a circle with plant leaves. Since the company is women owned a female character was created to represent them.
Grandient eartly tones gave the logo the final touch of luxary and completed the story.
Further personalization was made with 12 custom made icons that represent the variety of tours and benefits they offer.